Real Estate: Your Guide To Navigating This New Career As An Agent

Do you enjoy flexible hours? Being your own boss…? Unlimited income…? How about the aspect of helping people buy or sell homes? If so, then a real estate may be a great career choice for you.

As more and more people turn to real estate as careers, employment in this sector is anticipated to grow 6 percent between 2016 to 2026, according to the Employment Projections Data by the US Bureau of Labor Statistics.

Here are some tips to help you get off to a good start and ensure your chance to succeed:

Find a brokerage – Getting your license is just one part of becoming a real estate agent. Before you start selling houses, you will need to find a broker to work with.  Choosing the right broker can make all the difference in your success. Most brokers offer training to agents which is essential especially if you are first starting out.

Become a local market expert – If you want to make it in real estate, you have to know the ins-and-outs of the local marketplace. Establish your knowledge of the neighborhood, understand its housing market, identify buyers’ and sellers’ behavior, know the inventory, be familiar with the schools, local issues, traffic concerns and more.

Develop an online presence – Technology is a significant part of a real estate professional’s life. In a study from the National Association of Realtors, it showed that 92% of buyers use the internet in their quest for homes, which drives the need for real estate agents to have an active online presence. If you’re not active, engaging, and networking online, then you’re passing up a good opportunity. Begin by setting up a website and putting all your social media in order. Invest in real estate marketing tools to help you build sustainable lead generation funnels for your business.

Create a marketing plan – Just as with the homes you sell, you can’t build your real estate marketing brand without a plan. You need a vision for your advertising efforts in order to identify your target audience, allocate your resources and budget, and set measurable goals for your campaign. Be completely honest with yourself and realistic about your expectations and capabilities.

Hone your skills – Find the skills that you need to develop to be an effective and successful real estate agent. Communication, relationships and leadership are three social skills you should learn to master.  Having a good mentor  ensures you start out well. They can help you learn strategies and techniques you may have never implemented yourself. Coaching also builds confidence because you can learn about the other agent’s early career experience.

Keep learning – You can’t educate your clients if you’re not educating yourself. Try to keep up to date on trends and issues in real estate. Take continuing education classes that will boost your skill set.

Selling and buying real estate is hard. But if it is something that you love, you won’t get to imagine doing anything else. Your success is dependent on no one else but you.

If you are thinking about beginning your career in real estate, Laffey Real Estate would be more than happy to speak to you about the prospect of joining its friendly team.

 

 

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